Apricari New York

Come see what I’m making.

I’ve had a clear picture of the swim short I wanted to make. A tailored look. The freedom to move. Something I’d feel great wearing. APRICARI starts there.

Designed in New York and stitched in Portugal from high-quality materials. Come along from the beginning.

Join the Founders Circle
Rows of sewing machines on a factory floor in Portugal.

APRICARI
Latin for
“to bask in the sun.”

Swim before lunch. Friends arriving. Someone opens a bottle. A long table. Wet hair. Salt on your skin. Golden hour.

Look good. Feel great.

Time to stop thinking about what comes next. That’s the vibe. It’s for that feeling. To make men feel fully at ease.

Troy with the production team in the workshop.

Why I’m building it

Troy, founder of APRICARI.
Troy

I’ve spent most of my career building brands for other people. Big companies. Big budgets. Not always a lot of room for something personal. APRICARI is the first one I’m building for myself. And hopefully for you too.

I rowed through high school and college. What stayed with me wasn’t just the competition. It was the discipline. The repetition. The teamwork. I’ve worked like that ever since. And I made some of my best friends along the way.

Good people. High standards. And a little elbow grease.

That’s how I’m building APRICARI.

Rolls of fabric stacked in the workshop.

The Product

Clean lines. Fluid movement.

You shouldn’t have to choose between a swim short that looks tailored and one that performs in the water. APRICARI starts with both in mind. Clean silhouettes. Numbered sizing. The freedom to move.

Tailored appearance. Hidden performance.

A hand sketching the swim short beside fabric color swatches.

The Apricari Fit

A01. The Resort Short

Start with the numbered waist size you already wear. APRICARI considers everything around it. Rise. Seat. Thigh. Leg opening. Length. Every part matters. Together, they create the fit. Tailored. Balanced. Easy to move in. No tape measure.

A machinist finishing a seam on an overlock machine.

Engineered Ease

A lot goes into making something feel easy.

  1. 01 Fit
  2. 02 Fabric
  3. 03 Proportion
  4. 04 Construction
  5. 05 Movement
  6. 06 Finish

Smart design sweats the details so you don’t have to.
That’s Engineered Ease.

Built for movement. Made to feel effortless.

APRICARI brand materials with the benchmark logo.

The Apricari Benchmark

A standard behind every APRICARI product.

The APRICARI logo takes its cue from a surveyor’s benchmark. A fixed point used as a reference. Fit. Materials. Construction. Different decisions. The same standard. High standards make ease possible.

A pink factory building in Portugal.
Hands guiding fabric through a sewing machine.
An industrial sewing machine with spools of brown thread.

Designed in New York. Crafted in Portugal.

I wanted to stay close to the fabric, the pattern and the people making it. The things you see. And the things you don’t.

New York is where I set the direction. Portugal is where it comes to life.

Troy and a pattern maker reviewing work at a table.

Come bask
in the sun.

It’s a work in progress.
That’s the point.

The Founders Circle is for anyone who wants to follow along, share what matters in swimwear and take part as a new brand gets built from the ground up. You might wear APRICARI for yourself. You might buy it for someone you love. Maybe you’re just curious. Whatever brings you here, you’re welcome.

I’ll share the fit. The fabrics. The prototypes. The things that work and probably a few things that don’t. And I’ll ask what you think.

Come bask in the sun with me.

APRICARI.

Join the Founders Circle

Join the Founders Circle.

Come along from the beginning. Tell me a little about yourself, follow the process and help shape what comes next.